Why having less in common is better then having a team with More in common. High Performing teams.

Our goal will be to explore the world of diversity and high performing teams. LessInCommon is built of a team of high performers from all wakes of life. Neither of us has the same diverse background, religion, skill set and ethnicity. Yet we find ourselves merged together as the highest performers in a technology company.

Our teams excel in sales, technical and legal. we find that our common bond to see those less in common to us and learn from each other has driven our success.

In today's rapidly evolving business landscape, the importance of diversity within teams cannot be overstated. Beyond being a mere buzzword, diversity brings a multitude of benefits that have a tangible impact on both sales outcomes and overall company morale. In this article, we delve into why having a diverse team can lead to better results in sales and foster a healthier company culture.

1. Broader Perspective and Creativity

A diverse team is a melting pot of unique backgrounds, experiences, and viewpoints. This rich tapestry of perspectives translates to a higher degree of creativity and innovation. In the realm of sales, creativity is a prized asset. Diverse teams can devise novel solutions, devise new strategies, and tailor approaches to connect with clients in ways that stand out from the competition.

2. Understanding Diverse Customer Base

The customer base in today's global marketplace is incredibly diverse. Having a team that mirrors this diversity equips a company with a distinct advantage. A diverse sales team can bridge cultural gaps, understand nuanced customer preferences, and build authentic relationships. When clients see team members who share their background, they're more likely to feel understood and valued, resulting in improved customer relationships and, consequently, enhanced sales figures.

3. Adaptability

Adaptability is a hallmark of successful businesses, particularly in the sales domain. Market dynamics can shift rapidly, requiring swift adjustments to strategies. Diverse teams possess a range of experiences that make them more adept at embracing change. Their ability to draw from a variety of viewpoints ensures a well-rounded approach to evolving challenges.

4. Enhanced Problem Solving

Homogeneous teams can inadvertently fall into groupthink, a phenomenon where dissenting viewpoints are suppressed in favor of consensus. Diverse teams, on the other hand, thrive on healthy debate and varied perspectives. This approach leads to more robust problem-solving as a wider array of potential solutions are considered, and potential pitfalls are thoroughly examined.

5. Reduced Groupthink

Groupthink is a psychological phenomenon that occurs when a desire for conformity hinders decision-making. Diverse teams are less susceptible to this trap due to the inherent presence of differing opinions. Healthy debate and critical evaluation of ideas are encouraged, leading to well-rounded decisions that take various viewpoints into account.

6. Expanded Network

Diverse teams bring with them a network that reflects their varied backgrounds. This network can open doors to new partnerships, collaborations, and customer bases that might otherwise remain untapped. These connections can be instrumental in driving growth and innovation.

7. Positive Company Image

Companies that champion diversity and inclusion stand out in today's socially aware climate. A diverse team signals a commitment to equality and fairness, which resonates positively with both customers and potential employees. A company that values diversity is often seen as forward-thinking and socially responsible.

8. Improved Morale and Employee Engagement

Employees who are part of a diverse and inclusive work environment tend to be more motivated, engaged, and committed. Feeling valued for their unique contributions, irrespective of their background, leads to a stronger sense of belonging and job satisfaction.

In conclusion, diversity is more than just a box to be checked—it's a driving force behind enhanced sales performance and a thriving company culture. A diverse team brings fresh perspectives, creative problem-solving, and a deeper understanding of the diverse customer landscape. Embracing diversity isn't just about doing what's right; it's about embracing what's effective and transformative for businesses in today's interconnected world.

there are several companies that have made significant efforts to implement diversity and inclusion initiatives, resulting in positive outcomes. Here are a few examples:

1. Salesforce: Salesforce is known for its commitment to diversity and inclusion. The company has set goals to increase the representation of underrepresented groups in its workforce, including women and people of color. Their efforts have led to a more diverse leadership team and a stronger focus on pay equity. Salesforce's commitment to diversity has not only improved their company culture but has also positively impacted their business, as they understand and cater to a wide range of customer needs.

2. Microsoft: Microsoft has made substantial investments in diversity and inclusion, including efforts to increase the representation of women and minorities in technical roles. Their initiatives range from unconscious bias training to targeted recruiting programs. These efforts have contributed to a more inclusive workplace, resulting in higher employee satisfaction and a reputation for fostering diverse talent.

3. IBM: IBM has a long history of promoting diversity and inclusion. The company's initiatives include programs for advancing women in leadership roles and supporting employees with disabilities. Their inclusive culture has led to improved collaboration, innovation, and better decision-making, positively impacting both their work environment and business outcomes.

4. Accenture: Accenture has implemented comprehensive diversity and inclusion strategies, including a commitment to achieving a gender-balanced workforce by 2025. The company's focus on creating an inclusive culture has helped them attract and retain top talent, leading to improved business performance and customer satisfaction.

5. Unilever: Unilever is dedicated to fostering diversity and inclusion throughout its global workforce. The company's initiatives include promoting gender equality, providing family-friendly policies, and supporting LGBTQ+ rights. Unilever's diverse workforce has helped them better understand and cater to the diverse consumer base they serve, leading to more successful product launches and market penetration.

6. Johnson & Johnson: Johnson & Johnson has a strong commitment to diversity and inclusion, with initiatives to promote gender equality, diversity in leadership, and workforce representation. Their inclusive culture has led to increased employee engagement, improved innovation, and a reputation for being an employer of choice.

7. Cisco: Cisco has taken steps to increase diversity in its workforce, including implementing programs to advance women and underrepresented minorities in technology roles. The company's efforts have resulted in improved innovation, better problem-solving, and a more inclusive work environment.

These companies demonstrate that a focus on diversity and inclusion can lead to a range of positive outcomes, from improved employee satisfaction and engagement to enhanced business performance and customer relationships. By embracing diverse perspectives, these companies have positioned themselves as leaders in their industries and have reaped the benefits of a more inclusive workplace culture.